What do most entrepreneurs and business owners and self-employed people avoid and resist the most? Network marketing, also known as business networking. But, those words strike fear into the hearts of every business person who is looking to generate more business.
Business owners know that they should do business networking (network marketing). They know that it’s good for getting more business, and for getting a long-term stream of quality, ideal clients, with the added benefit of significantly reduced advertising costs. But, emotionally, business owners would almost rather write a check for a yellow page ad rather than put themselves in the uncomfortable position of having to meet new people at a business mixer.
The business mixer might be a Chamber of Commerce meeting, a MeetUp get together, a party at a friend’s house, a PTA meeting, a Rotary Club luncheon, a business fair, a church breakfast, or any event where business people – or really, a potential source of referrals – are present.
So, you’re at this event. The question is, how do you meet new people? What do you do? What do you say? The following conversation is very natural and works for me. It might work for you too.
1. Walk up, confidently, but in an unthreatening manner and say, “Hi, I’m ________,” and then be quiet.
2. They will almost always say their name. Sometimes they will say their name and whom they are with. Let them say as much as they want to say.
3. Make an authentic, positive comment about the event. If the speaker was terrible say – “It feels great to get up and walk around.” If the speaker was great say, “That speaker really made a good point about such and such.” Whatever you say, make it positive. Life is good in your world. That’s why other people are going to want to be in your world!
4. Pretty early on, ask, “So, what do you do?” Again, let them tell you as much as they want to tell you. Spend your time listening.
5. Decide if you think the relationship might be one that you might want to develop. If not, say, “Great to meet you,” and move on. If yes, then ask one or two questions that invite brief clarity on the issue that you think might be of mutual benefit. If, upon asking those one or two brief questions you still think that there might be a mutual benefit follow that up with something like,
6. “That’s interesting, my focus is _________ and it seems like you and I might have something worth following up on in more detail, what do you think?”
7. If they say yes, ask for their card, and ask if you could give them a call this ____ or ____. Regardless of the answer, thank them and move on.
Here are 5 killer points to consider that will bring you faster success for your business, whether it’s an online business opportunity or a product or service.
1. Utilize the sites you have bought from. Those are relationships you already have. Now, as long as they are not your competition, consider this: Can your business enhance theirs? Develop those relationships where you have bought products and consider endorsements with those that will let you use your name and more importantly your website.
Also you might exchange endorsements. This is a great way to add more credibility to your Internet business. What endorsements accomplish is the access to gain the trust of more and more potential customers.
This is a great way for more exposure, which is the name of the game. You should always be willing to look at all ideas to increase the number of existing customers you can sell your products and services to.
2. Combining efforts with other marketers and websites must be a win-win for the both of you. A co-op where you both split your Internet marketing and advertising monies and target an area like seniors or women is a great way to reach more people than you could have on your own.
You will be able to compete on a larger scale by selling to a much bigger and more targeted audience. This is great for Network marketers.
3. A joint venture where you agree to split profits if the site owner gets sales of your product from their own email list is a great way to boost your online business. You typically will have to court the site owner for this to take place as there are no rash decisions made, so be clear and simple with your ideas and presentations.
Be excited, but be respectful, as marketers have worked hard to develop their list and want an offer that is wise for them and their customers.
4. Find an alliance that can add the ability to upsell your current customer base. This is becoming one of the big deals to do online. Why? Because you are now offering your customer another product that enhances those that you have already sold to them.
For instance, if they bought an ebook on training their dog, an upsell product might be an ebook on keeping their dog in optimum shape for a healthy and long life. As you brainstorm you’ll come up with all kinds of combinations of products and services.
5. Bring something to the table. Show up with ideas and you will get the attention of the established online business owner. Present an idea that is outside the box. Maybe you have a connection to your town’s radio station, newspaper, or busy retail store.
You will be able to begin to mastermind with an established marketer when they see you have ideas and solutions, and aren’t depending on them to lead.
Keep in mind that your time is worth the same as theirs, and they will respect you all the more. Time is our greatest commodity, so spend yours and theirs wisely.