Using Reddit to Increase Your Exposure

In a world of ever-evolving digital marketing tactics, Reddit can be the perfect platform to gain exposure for your business or brand. With over 330 million users and 1.2 billion page views per month, it’s no surprise that Reddit is one of the best places to share content, increase traffic and reach new customers. But how do you use Reddit effectively? By understanding how subreddits work, creating engaging content, and investing in ads, you can maximize your exposure on the platform.

What are Subreddits?

Subreddits are basically forums within Reddit dedicated to specific topics or interests – from business marketing to sports to movies – you name it. Each subreddit has its own rules when it comes to what type of content is allowed and there are moderators who make sure these rules are followed. To get started, identify relevant subreddits in your industry and join them (or create one). This way, you can easily engage with other members by participating in discussions or sharing helpful tips, advice, and updates about your company or products/services.

Creating engaging content

A key tip for using Reddit successfully is to create engaging content that readers will actually want to interact with. For example, if you’re running a tech startup that’s about to launch a new product, consider writing an informative blog post detailing all of the product’s features and benefits before posting it to the relevant subreddit(s). You could also include an eye-catching graphic related to the product launch, as well as a link back to your website so that readers can learn more or purchase the product themselves.

Take advantage of advertising

Another great way to increase your exposure on Reddit is to take advantage of the paid advertising options. These ads allow you to target specific users based on their interests, which means you’ll only be reaching people who are actually interested in what you have to offer – making it much easier to convert them into customers or followers. What’s more, as with any form of advertising, it’s important that ads are properly optimized so that they appear at the right time, when users are most likely to be looking for something relevant.

Leverage user-generated content

User-generated content (UGC) is always a big hit with Reddit users, as everyone loves to see real people talking about products they love or services they have recently used – especially if they had a positive experience! Consider setting up campaigns that encourage current customers/followers/fans etc. to share pictures/videos/reviews of your products/services online using specific hashtags, or even offer incentives such as discounts in exchange for UGC reviews posted publicly (on social media channels) for further exposure.

Engage with other users

Regularly engaging with other users on Reddit (both inside & outside relevant subreddits) is another great way to build relationships with potential customers & drive organic referral traffic back to your website by answering redditors’ doubts & questions & sharing helpful resources. After all, building trust & credibility through interaction helps strengthen customer relationships – which ultimately leads to profitability!

Cultivate brand advocates

By identifying loyal influencers who already love your products & services, you can encourage them to become brand advocates whose endorsement brings recognition & credibility to your business. This can be done through giveaways, exclusive previews, attending events, etc., which will help nurture relationships and ultimately help better promote your product/service on various platforms, including Reddit.


Using Reddit effectively requires patience, commitment, and consistent effort, but once mastered, it can yield great results in terms of gaining exposure for your brand! Whether it’s participating in Reddit, creating content or investing in small ad buys, using Reddit strategically will help you reap maximum rewards & increase your company’s overall visibility!